Is Your Facebook Marketing Driving Web Visitors?
3 Ways to Know
Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is?
Learn three ways you can find out if people are coming to your website from Facebook.
1. Google Analytics
Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from your Facebook ads as well as identifying which advertisements lead visitors to your site. This helps you see the navigation routes visitors take to each site and which sites, like Facebook, Twitter, and more drive the most visitors. All of these factors are important to understanding your customer and to best maximize your online marketing.
You can track visits to your site that come from places other than Google by looking at referral traffic on Google Analytics. Learn more about referral traffic here.
2. Facebook Pixel
If you are already using Facebook advertising, you may want to consider adding the Facebook pixel to your advertising solutions. The Facebook pixel is an analytics tool that can help you see the result of your Facebook ads by tracking what actions users took after seeing or interacting with your ad. Learn how to add the Facebook pixel here.
Another great way to identify where your website leads come from is our ReachEdge solution which specializes in lead management and response, marketing automation, and marketing analytics. ReachEdge allows you to track where leads and website visitors are coming from across the web, including Facebook, and keep up with your leads in one easy-to-use system.
Organic Facebook management and Facebook advertising are great ways to grow your audience online and reach new audiences for your business. Learn more about generating leads from Facebook by downloading our 15-minute webinar below.