04 July Five ways to spice up your Facebook advertising strategy

 

You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve your ad performance and reach your marketing goals?

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20 Jun Facebook News Feed Ads vs. Boosted Posts: What’s the Difference?

 

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising?

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6 Jun Facebook Advertising: 3 Questions to Answer Before You Start

 

With Facebook prioritizing content from friends and family in the organic News Feed, businesses have to work even harder to reach both existing fans and new audiences. For many businesses, targeted advertising is an effective and affordable way to build brand awareness, drive engagement, and even generate new leads from the social media site.

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23 May What Makes Up a Facebook Ad?

 

You probably already know that Facebook advertising is a great way for local businesses to reach specific marketing goals. But, what about the technical aspect of what actually makes up a Facebook ad? There are several important components of a Facebook ad that you should know about to ensure your Facebook advertising campaign performs well.

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9 May Is This the Key to Better Facebook Marketing?

 

As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to run ads, but is it worth it? You have 295 likes on your page but it’s saying you only reached 75 people with your last post, why?

 

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25 Apr Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

 

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is?

 

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11 Apr 3 Tricks to Boost Website Conversions

 

Are you using online marketing to drive people to your website? Whether you’re focusing your efforts on SEO, social media, or paid advertising, your marketing campaigns won’t deliver the results you want if you’re not fully optimizing your website to convert visitors.

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28 Mar 3 Basic Tips for Creating a Successful Search Advertising Campaign

 

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently.

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14 Mar Mastering PPC: Choosing Your Focus Keywords

 

Running a PPC campaign can be extremely rewarding but equally intimidating. It’s necessary to increase ROI, grow, and stay competitive in your market. But, you don’t want to jump into pay per click without identifying a strategy.

 

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14 Feb Mastering PPC: Why You Need a Mobile Strategy

 

We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers.

 

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31 Jan What is Quality Score?

 

Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use Quality Score to rate keyword performance in a PPC campaign, and optimizing them can help lower bid prices and achieve a higher ad position.

 

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17 Jan The 3 Best Places to Market Your Business Online

 

Keep reading as I explore the top three places to market your business online.

 

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3 Jan Game-Changing Lead Response Tips & Tricks

 

By all accounts, your marketing strategy is on point. The phone is ringing, your inbox is overflowing, and you may even have gained a new customer or two. But while traffic is definitely up, you’re still not swimming in rubies and caviar like you thought you’d be. While effective marketing does create leads, once they make contact it’s up to you to close the deal. Here are a few ways to take your leads from interested to invested.

 

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20 Dec 4 Easy Ways to Stay Connected to Your Business Outside the Office

 

Unfortunately, email chains and imminent deadlines don’t care if you’re finalizing a flight to Costa Rica or snuggling into bed for a day of Friends reruns. Here are four ways to stay connected to your digital marketing out of the office.

 

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6 Dec 3 Valuable Digital Marketing From SMBs

 

The imposing realm of digital marketing can seem far too vast for small and md-sized businesses. You know an online presence is necessary to grow your business, but how and with what in the world do you get one? Well, one of the easiest ways to tackle these questions is to look to real SMBs who saw, came and conquered.

 

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22 Nov 3 Types of Display Advertising Solutions You Should Be Using

 

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online.

 

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8 Nov 4 Ways to Take Your Pay-Per-Click Campaign from OK to Incredible

 

Search engine marketing can often wreak havoc on our nerves while we anticipate each fateful click. The fruits of your creative genius are prepared for launch into the digital marketplace, but how do you know they’ll be received?  Here are four ways to ensure a successful PPC campaign.

 

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25 Oct 3 Innovative Digital Marketing Lessons From Real Small Businesses

 

The imposing realm of digital marketing can seem too vast for some small and mid-sized business (SMB) owners. You know an online presence is necessary to grow your brand, but where do you start? One of the easiest ways to tackle this question is to look to real SMBs who saw, came and conquered.

 

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11 Oct Is Your SEO Fulfilling its Promises? Here’s How to Find Out

 

A good SEO strategy doesn’t just come down to cleverly written landing pages or rankings in a keyword report. Here are three ways to really know if SEO is achieving the results your business deserves.

 

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27 Sept 3 Ways to Maintain your Facebook Marketing Game

 

For a decade now, Facebook has graced us with everything from heartfelt reunions with childhood friends to blissful cat gif binges. However, it can also prove indispensable when it comes to your website’s marketability. Here are three amazing, accessible tools you can use to determine just how much value Facebook is bringing to your business.

 

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13 Sept 5 Ways to Upgrade Your Facebook Advertising Strategy

 

I don’t need to explain why it’s necessary to advertise your business on the world’s largest social network; however, there are additional steps you can take to fulfill your marketing goals. Here are five ways to create an indestructible Facebook advertising strategy.

 

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31 Aug 5 Mobile-Friendly Elements Your Website Needs Now

 

In 2015, Google bowed down to the smartphone's almighty reign by enacting “Mobilegeddon,” an action that promotes and protects user experience by only prioritizing mobile-friendly websites in organic mobile search results.

 

So this begs the question, how do you make your site mobile-friendly?...

 

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Proudly Serving Canada

 

With office locations in -

New Brunswick

Nova Scotia

Prince Edward Island

Newfoundland

Ontario

 

+1 (506) 645 3257

contact@bonshawmedia.com

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Responsive Websites with Mobile, Tablet, Laptop, and Desktop devices
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Marketing Sign with Light Bulb
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Facebook Ads with Megaphone
Responsive Websites with Mobile, Tablet, Laptop, and Desktop devices

Proudly Serving Canada

 

With office locations in -

New Brunswick

Nova Scotia

Prince Edward Island

Newfoundland

Ontario

 

+1 (506) 645 3257

contact@bonshawmedia.com

Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Facebook Ads with Megaphone
Responsive Websites with Mobile, Tablet, Laptop, and Desktop devices

Proudly Serving Canada

 

With office locations in -

New Brunswick

Nova Scotia

Prince Edward Island

Newfoundland

Ontario

 

+1 (506) 645 3257

contact@bonshawmedia.com

Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Marketing Sign with Light Bulb
Facebook Ads with Megaphone
Responsive Websites with Mobile, Tablet, Laptop, and Desktop devices

Proudly Serving Canada

 

With office locations in -

New Brunswick

Nova Scotia

Prince Edward Island

Newfoundland

Ontario

 

+1 (506) 645 3257

contact@bonshawmedia.com