14 Feb Mastering PPC: Why You Need a Mobile Strategy
We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers.
31 Jan What is Quality Score?
Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use Quality Score to rate keyword performance in a PPC campaign, and optimizing them can help lower bid prices and achieve a higher ad position.
17 Jan The 3 Best Places to Market Your Business Online
Keep reading as I explore the top three places to market your business online.
3 Jan Game-Changing Lead Response Tips & Tricks
By all accounts, your marketing strategy is on point. The phone is ringing, your inbox is overflowing, and you may even have gained a new customer or two. But while traffic is definitely up, you’re still not swimming in rubies and caviar like you thought you’d be. While effective marketing does create leads, once they make contact it’s up to you to close the deal. Here are a few ways to take your leads from interested to invested.
20 Dec 4 Easy Ways to Stay Connected to Your Business Outside the Office
Unfortunately, email chains and imminent deadlines don’t care if you’re finalizing a flight to Costa Rica or snuggling into bed for a day of Friends reruns. Here are four ways to stay connected to your digital marketing out of the office.
6 Dec 3 Valuable Digital Marketing From SMBs
The imposing realm of digital marketing can seem far too vast for small and md-sized businesses. You know an online presence is necessary to grow your business, but how and with what in the world do you get one? Well, one of the easiest ways to tackle these questions is to look to real SMBs who saw, came and conquered.
22 Nov 3 Types of Display Advertising Solutions You Should Be Using
When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online.
8 Nov 4 Ways to Take Your Pay-Per-Click Campaign from OK to Incredible
Search engine marketing can often wreak havoc on our nerves while we anticipate each fateful click. The fruits of your creative genius are prepared for launch into the digital marketplace, but how do you know they’ll be received? Here are four ways to ensure a successful PPC campaign.
25 Oct 3 Innovative Digital Marketing Lessons From Real Small Businesses
The imposing realm of digital marketing can seem too vast for some small and mid-sized business (SMB) owners. You know an online presence is necessary to grow your brand, but where do you start? One of the easiest ways to tackle this question is to look to real SMBs who saw, came and conquered.
11 Oct Is Your SEO Fulfilling its Promises? Here’s How to Find Out
A good SEO strategy doesn’t just come down to cleverly written landing pages or rankings in a keyword report. Here are three ways to really know if SEO is achieving the results your business deserves.
27 Sept 3 Ways to Maintain your Facebook Marketing Game
For a decade now, Facebook has graced us with everything from heartfelt reunions with childhood friends to blissful cat gif binges. However, it can also prove indispensable when it comes to your website’s marketability. Here are three amazing, accessible tools you can use to determine just how much value Facebook is bringing to your business.
13 Sept 5 Ways to Upgrade Your Facebook Advertising Strategy
I don’t need to explain why it’s necessary to advertise your business on the world’s largest social network; however, there are additional steps you can take to fulfill your marketing goals. Here are five ways to create an indestructible Facebook advertising strategy.
31 Aug 5 Mobile-Friendly Elements Your Website Needs Now
In 2015, Google bowed down to the smartphone's almighty reign by enacting “Mobilegeddon,” an action that promotes and protects user experience by only prioritizing mobile-friendly websites in organic mobile search results.
So this begs the question, how do you make your site mobile-friendly?...