Three Types of Eye-Catching Visual Content That Works
Winter is here, and with it comes mountains of snow.
Perhaps one thing our friends from the south will never understand is the age-old question, “Why would anyone want to live here?!”
But of course, we get it. Yes, it’s cold. It’s slushy. It’s slippery and, at times, terribly inconvenient. But if you’re not willing to step into the cold or do a bit of shovelling, you’ll never get to enjoy the beauty of snow-covered trees and blankets of snow, the joys of ice skating on a pond or sliding down a hill, or the deliciousness of sipping hot chocolate after a cold day outdoors.
It’s not all that different from the world of social media. There’s a picturesque world on your smartphone too… and it’s competing for your attention. But to truly enjoy it, there’s work to be done.
Facebook continues to lead the social media pack in number of active daily users, and the Facebook-owned Instagram dominates the landscape in terms of visual content. But simply showing up and creating a page isn’t enough; your content will be competing with status updates, vacation photos, and cat videos as well as ads from other brands and businesses. So, it’s important to use visual content in your Facebook and Instagram ads that can help attract your customers’ attention and trust by appealing to them on a personal level.
Here are three types of visual content that will make your followers take notice:
Infographics and Visual Data
Studies have shown that using infographics in content marketing is known to increase profits by as much as 12%, and it’s no wonder why: they make information more appealing, easier to understand, and can be far more persuasive to visual learners.
Why bore and bog your followers down with a wall of text, hoping they’ll read all the way through and follow your pitch? Presenting them with a bold, memorable, and accessible visualization of your value statement will not only convert customers, but lead to more shares and engagement on your post.
High-End Product Images
Yes, it seems obvious: your audience wants to see your goods and services. But don’t be fooled into thinking that a quick snapshot and some filler text will have your customers flooding the front doors.
The art of product marketing comes with a lot of trial, error, and research, but you can get started by deciding what method works best for you. Should you feature your product as a flat lay? An action shot? Have you considered the framing, background, or what colors will evoke the mood you’re going for? What message or feeling do you want your customers to take away?
Try to avoid uninspired images of just your product or a service being performed. Being straightforward with what you offer is a good strategy, but your customers are only going to notice your ads if you show them the emotional benefits they have to gain. A little photo editing can go a long way.
Pro tip: Put a face to a name! The more candid and personable your content appears, the deeper the connection you’ll make with your followers.
We’ve written about the importance of video marketing before, but it bears repeating: video content is taking over social media platforms. After watching an online video about a product, a whopping 73% of users are more likely to make a purchase.
As much as photos and graphics will enhance your overall message and drive engagement, it’s important to diversify your content to avoid becoming repetitive. Adding the occasional video to your content offerings can add an element of intrigue and importance to your message.
Video also allows you to craft a more personable message and offers more opportunity to show off your value to customers.
Not sure where to start? At Bonshaw, we specialize in content marketing and crafting smart, visually stunning brand stories. Our design team is ready to take your web presence to the next level.