Stop Making These 4 Devastating Marketing Mistakes
No matter how accomplished your business is, there’s always the possibility of making mistakes. If you’re spending large amounts of time and money on a digital marketing strategy that’s still generating little results, it may be due to one or more of these common errors:
1. Not Advertising To Your Target Audience
While there are an abundance of online channels at your fingertips, that doesn’t mean each one is appropriate for your business. Find out where your target audience is spending their time and then decide which tactic would be the most effective. For example, Facebook has long been the ideal way to reach most demographics. However, recent updates to its news feed algorithm may impact companies that rely solely on an organic presence. If this is the case for you, you’ll need to adopt a paid + organic approach by focusing on content that is more user than brand focused. Responding to comments and mentions can also help secure a place on your followers’ news feed.
2. Not Having a Website
As the foundation of your online presence, your company website informs potential customers of your products or services, location, and contact information. Text and display ads are also most effective when linked to a relevant webpage.
3. Not Optimizing for SEO
At this point, SEO optimization is a must-have. Because your business will likely be discovered through Google or other search engines, it needs to appear on the search engine results pages (SERPs). A strategy that combines search advertising with SEO can help create visibility and send a ton of clicks your way.
4. Not Driving & Capturing Leads
Understanding how to attract and maintain a valued customer base is crucial to your business’s long-term success. Lead management software can help you respond to customers faster, manage contacts and prospective leads and determine which tactics are worth your company’s time and investment.
In the ever-evolving world of online communications, it can be difficult to know where and how to reach your target audience. Breathe new life into your digital marketing strategy by getting in touch with our amazing team today!