Mastering Search Engine Marketing: Why You Need a Mobile Strategy

We are living in a “mobile-first” world right now, where every aspect of your digital marketing needs to be configured for mobile devices – including your Search Engine Marketing (SEM) campaigns.  If you aren’t prepared with a mobile-friendly website, mobile-friendly landing pages, and an optimized SEM campaign, you will miss out on valuable mobile search opportunities.

Is Your Website & Landing Page Mobile Friendly?

If you’re not sure whether or not your website or landing pages are mobile-friendly, Google offers a free tool to check your website’s mobile compatibility. Start there and begin optimizing your web presence for mobile search.

Different Searching & Buying Profiles

People search and buy differently depending on the device they are using.

For instance, your customers may be using their laptop while at work and their cell phone during leisure time or in the evenings. Many will make purchases on their laptop, but typically make purchasing decisions from a cell phone.

If that person is unable to find your ad on mobile search, or is taken to a landing page that isn’t mobile-friendly, they likely won’t purchase from you. 

Determine Your Mobile Strategy

When you begin optimizing your SEM campaign for mobile, ask yourself these questions:

  • What is your percentage of mobile traffic to your site?

  • What was the percentage of mobile traffic to your site last year?

  • What are you doing to ensure you are in front of searchers no matter what device they are on? 

Once you have the answers to the above questions, you can use this information to create mobile-specific text ads and tailor your SEM strategy. One way to tailor your strategy for mobile is to bid on “near me” searches. “Near me” searches are growing rapidly, especially if you are in an industry where people are coming to you. 

At Bonshaw, our passionate and creative team is ready to help build you a mobile friendly SEM strategy to bring your business to the next level. Contact us today.

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