Is It Time to Outsource Your Digital Marketing? 5 Signs the Answer is Yes
According to a recent study shared by the Local Search Association, nearly 97% of small and medium-sized businesses (SMBs) are doing some or all of their own marketing. While this doesn’t seem like much of a problem on the surface, it can present an array of issues from not reaching your target audience to falling behind on industry trends.
So, is it time to outsource your efforts to a digital marketing company? Here are five ways to know for sure:
You’re Not Keeping Up Appearances
Search engines, social media sites, online listings, and apps are just a few places customers can find you online. Unfortunately, it’s nearly impossible to keep track of each area on your own, which can lead to errors such as incorrect contact information, outdated reviews or non-existent SEO. A digital marketing company can eliminate these and other concerns by helping you establish a cohesive, accurate presence where it counts.
You Haven’t Focused Your Marketing Efforts
With so many different channels and places to advertise, it can be difficult to discern which ones are worth your time and budget. Nobody wants to put all their eggs in one basket, so where do you start? A digital marketing company will help determine the right marketing strategies for your business while ensuring each of your campaigns runs smoothly and successfully.
You Aren’t Getting Results
While increased clicks and brand awareness are noticeable results of an integrated strategy, without generating actual leads they really don’t mean that much. Whether it’s updating your website to include signup forms or implementing Facebook Lead Ads, a digital marketing company can introduce tactics that will help you get noticed and get results.
You’re Drowning in Numbers
Numbers can get the best of a lot of us. A digital marketing company can help you wade through the endless sea of campaign and channel metrics by showing you where your marketing dollars are going and what that means for your business.
You Can’t Keep Up With Change
The vast, ever-changing digital landscape is both exciting and overwhelming for business owners. Unless you’re already in the industry, adding “marketing expert” to your resume is probably not an immediate priority. A digital marketing company will keep updated on the latest trends while adjusting your strategy accordingly. In other words, there’s no need to add extra stress to your life by fretting over Google’s algorithm updates or Facebook’s News Feed changes.
Managing day-to-day business operations is more than enough responsibility on your plate. At Bonshaw, we’re more than happy to shoulder some of the burdens and guide you on the path to marketing success.