4 Creative Facebook Posts for the Holidays

The holidays are a joyous time filled with family, food, and fun. But for those of us who own, operate, or manage a business, they can also be the busiest and most important time of the year.

Between present wrapping, card writing, tree decorating, and navigating your business through the busy season, you’ll probably check Facebook to see who is spreading the holiday cheer. And it’s no wonder: the holidays are rich with great online content.

Set of portraits of adorable puppies in Christmas costumes

So, if you are a small- or medium-sized business looking to connect with your audience and show them your offerings this holiday season, here are four great Facebook post ideas to increase engagement and facilitate conversations about your brand.

1. The 12 Days of the Holidays Posts

Who doesn’t love a countdown? An easy way to boost engagement and regularly post content to your social pages is to create a 12 Days of the Holidays-type post.

We suggest you pair a series of 12 posts leading up to the holiday season with a branded hashtag like #12DaysOfDrinks for a bar or restaurant, or #12DaysOfTech for an electronics store; the possibilities are endless! Include promos, behind-the-scenes pictures, and customer testimonials to vary your content.

2. The Best of the Year Post

The year behind you has been an exciting one, and your followers have been with you for the whole ride. Why not revisit the laughs, the memories, and the best of the best with them?

Putting together a ‘Best of’ series of posts is a fun way to recycle old content while giving it a new life. Did a particular post perform well and drive engagement? Here’s your opportunity to humble-brag a little bit while reminding everyone of your successes.

3. The Giving Back Post

You don’t need a marketing expert to tell you this, but during the holiday season, there are many of those less fortunate who may not be able to fully enjoy the holidays.

Do some good this year by making a donation in your company’s name, running an office food drive, or offer to volunteer some time with a local charity group. You might even inspire others to give back by writing about the experience in a Facebook post.

4. The Gift Suggestion Post

For our friends in retail, supplement your advertising dollars with a free Facebook post detailing some great gift suggestions for your customers. Or, if you’re not in retail, talk about how your products or services can make a great gift.

Make your gift posts interesting by suggesting the types of people each gift might be best suited for: Some of your handmade wares for that friend who seems to have everything or perhaps a new set of materials for the crafty person in your life.

Facebook provides an open platform to reach those customers who are most interested in your brand. And, an organic Facebook strategy works great when paired with an advertising strategy so you can increase your chances of appearing in the News Feed.

Need a hand planning your holiday social media campaign? Ask Bonshaw.

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