3 Ways to Improve Your Social Media Presence By The End of The Week
You’ve heard it said elsewhere before, and the same holds true in the digital realm: there are no shortcuts to mastering the art of social media.
While most of us know our way around the digital marketplace, and use social media in our leisure time, leveraging its power from a business perspective can be a lot more complex. You’ll need to go beyond just setting up your business on social media sites like Facebook, Instagram, and Twitter – you’ll need a strong, active presence, plus the knowledge and tools to leverage it and stand out from the crowd.
But, there are things you can start doing today, and tools that can help you greatly speed up the process of winning the social media game. Here are three quick tips for improving your social media presence.
Schedule Engaging Content
Now more than ever, people use social media as a resource. Need a recommendation for a seafood restaurant? Ask in a post! Want to know when the hardware store closes? Check their page! Shopping around for a new leather purse? Browse for one you like on Instagram!
To ride this growing wave of inbound customers, you should be posting regular and relevant content to your social media sites. Posting one or two times a day could potentially increase your likes by 32% and your comments by 76%!
Even if you aren’t posting that frequently, posting once a week can help improve your presence and engagement. Use tips from this blog to create some quick, engaging social media posts, then schedule them out on your social media pages.
Taking the time to put together some engaging social media content and then scheduling it out can help you create a consistent posting schedule.
Run Contests or Giveaways
Giveaways are a big hit on social media, and a great way to quickly increase engagement and build up your social media presence.
The great news is that you don’t even have to give out a huge prize like a trip to Disneyworld – it can be as simple as a special promotion just for your Facebook fans or Twitter followers.
Contests can also be a great way to expand your reach and gain new followers. What you do with that new audience will determine the overall value of your giveaway campaign. (Hint: we have some ideas.)
Be aware, though, that some social media sites have certain rules about how they allow contests to be run, and a confusing or poorly executed giveaway can project the wrong image for your brand. Ask an expert to help you get started today.
Advertise on Social Media
Running ads on social media is a good way to boost your social sites quickly and get your business in front of new audiences. For example, Facebook ads drive about 25% of social referral traffic and can result in a 2.85x higher click-through-rate when using a call-to-action button.
You’ll need to do your homework and ask yourself a few questions before you begin. If you aren’t comfortable setting up ads on your own, Bonshaw can help you set up Facebook advertising for your business.