5 Ways to Upgrade Your Facebook Advertising Strategy
I don’t need to explain why it’s necessary to advertise your business on the world’s largest social network; however, there are additional steps you can take to fulfill your marketing goals. Here are five ways to create an indestructible Facebook advertising strategy.
1. Target, Target, Target
Facebook ad targeting allows you to specify the location, age, gender, language, income and even interests of your desired audience. For example, if you’re creating an ad for an upcoming college sporting event, you can segment your target audience by suitable age, location proximity, and common interests such as regular visitors to alumni sites.
2. Test Your Images
An attractive, engaging image is ultimately what’s going to get clicks. A/B testing identifies which images speak most to your audience by allowing you to compare click-through rates (CTR) and choose those that maximize both CTR and conversion rates.
3. Retarget, Retarget, Retarget
Mastering the art of Facebook retargeting is immensely valuable. When visitors come to your site your site with no intention of making a purchase or signing up for a service, chances are they’ll forget about you by the end of the buying cycle. To prevent you from disappearing from their mind altogether, a “cookied” code placed on the page they visited will trigger your ads to follow them. This is probably why every unaffordable item you’ve ever browsed on Amazon suddenly began taunting you on your News Feed.
4. Choose an Appropriate CTA
The right call to action will intrigue your audience and subsequently boost your CTR and conversion rates. The options on Facebook include Book Now, Learn More, Shop Now, Sign Up and Use App among others. A/B testing also works in this case to help discern which CTA best fits your ad.
5. Complement Your Ad and Landing Page
A connection between your ad and landing page validates your efforts by educating visitors before they complete a transaction. Sending potential customers to a page without a clear course of action can cost you time and money; so make each click count.
Facebook advertising is one of the most effective ways to reach the right audience for your brand. Contact us to get started on your unbeatable strategy.