5 Mobile-Friendly Elements Your Website Needs Now
In 2015, Google bowed down to the smartphone's almighty reign by enacting “Mobilegeddon,” an action that promotes and protects user experience by only prioritizing mobile-friendly websites in organic mobile search results.
So this begs the question, how do you make your site mobile-friendly? You’re not only ensured in terms of local searches, but can guarantee customer satisfaction by providing the quality, effortless experience expected by mobile users. Here are some key elements you need to help your site get found and convert leads.
1. Responsive Website Design
A responsive design is the most crucial step towards a successful mobile search. It sounds a little technically daunting, but simply means your website will be able to automatically adapt to fit various screen types and sizes while maintaining a common look and feel across smartphones, tablets, laptops and large desktop screens to accommodate different users and locations.
2. Call to Action (CTA)
A clear call to action tells your visitors what further action they need to take upon reaching your site while giving them the accessibility to do so. For example, if you want visitors to contact you for a quote, make sure your CTA “Contact Us For a Quote,” along with your phone number and button for your web form, is clearly visible on the landing page. This will do wonders for your conversion rates.
Click-to-call adds increased functionality to your CTA’s by allowing instant contact with you simply through clicking on on a phone number - no dialing or scrambling for pens involved. And as you can imagine with most features that save us time and effort, it’s highly valued. So highly in fact, that a reported 88% of visitors are more likely to contact a company if they have a click-to-call option on their website. Now that’s math we like to do.
4. Simple Forms
Short, simple contact forms allow visitors to access your services as quickly and efficiently as possible. Always ensure that the fields are wide enough to be filled out by touchscreen users.
5. Maps & Directions
A map allows visitors to see if you’re conveniently located. Including extra directions also makes it easier for potential customers to consult with you in person and can increase foot traffic to your website.
Don’t run from technology, embrace it. At Bonshaw, our passionate and creative team is prepared to equip your brand’s digital home for whatever the future has to offer.