3 Ways to Maintain your Facebook Marketing Game
For a decade now, Facebook has graced us with everything from heartfelt reunions with childhood friends to blissful cat gif binges. However, it can also prove indispensable when it comes to your website’s marketability. Here are three amazing, accessible tools you can use to determine just how much value Facebook is bringing to your business.
1. Google Analytics
Google Analytics is first on our list for a reason. Its precise conversion measurements track the number of visitors to your website through Facebook and pinpoint which ads drive the most traffic. Having this information at your disposal will help you adapt your strategy to meet customer needs. Learn more about Google’s tracking and conversion method here.
2. The Facebook Pixel
While we’re on the subject of ads and metrics, The Facebook Pixel allows you to easily track the effectiveness of your ads by reporting each website visit and significant interaction, such as signing up for an email subscription or making a purchase. These direct results will help you target the right audience and ultimately increase revenue. Get started with adding The Facebook Pixel here.
ReachEdge is a comprehensive system that offers marketing automation analytics, lead capture and management, and much more. Even better, it’s available through us. With the ability to trace website traffic through Facebook and other platforms as well as automatically schedule ads and campaigns, a successful, sustainable marketing strategy is within your grasp.
Facebook is an excellent platform to attract and grow new audiences for your business. At Bonshaw, we are committed to developing creative, innovative digital marketing strategies to help your brand reach its full potential on social media and beyond.