The imposing realm of digital marketing can seem far too vast for small and md-sized businesses. You know an online presence is necessary to grow your business, but how and with what in the world do you get one? Well, one of the easiest ways to tackle these questions is to look to real SMBs who saw, came and conquered.
Build on a Solid Foundation
Starting with a solid foundation of search advertising and building on it with additional strategies is a sure and steady way to achieve your digital marketing goals. Diana Wagner, owner and audiologist at Audiology First, started with search advertising to attract new patients in her area. Once this started gaining momentum, she began retargeting former visitors as they were searching the web. From there, she added Facebook advertising to reach prospective patients as they browsed social media. Although she was already seeing results just with search advertising, Wagner built on her initial success to attract new patients from other online sources.
More is Better
Although it applies to almost everything else, when it comes to digital marketing less is definitely not more. Skin Spa New York combines search advertising, retargeting, Facebook advertising, SEO, and more to ensure a comprehensive web presence and drive client growth. An integrated digital marketing presence isis the best way to reach prospective customers no matter where they’re searching online.
Know What’s Working
One of the challenges many SMBs face is truly knowing the impact online marketing is having on their business. K-9 University President & Owner Chuck Bratt uses the lead management solution ReachEdge to track his leads and determine ROI by accessing performance reports on his various digital marketing strategies including search advertising, SEO and live website chat. For more information on ReachEdge, please don’t hesitate to contact us.
Assembling the building blocks for a digital strategy will lead to a thriving online presence for your business. At Bonshaw, we look forward to helping you take those first steps to confidence, excitement and success.