3 Innovative Digital Marketing Lessons From Real Small Businesses
The imposing realm of digital marketing can seem too vast for some small and mid-sized business (SMB) owners. You know an online presence is necessary to grow your brand, but where do you start? One of the easiest ways to tackle this question is to look to real SMBs who saw, came and conquered.
Build on a Solid Foundation
Starting with a foundation of search advertising and building on it with additional strategies is a sure, steady way to achieve your digital marketing goals. Diana Wagner, owner and audiologist at Audiology First, started with search advertising to attract new patients in her area. Once this gained momentum, she began retargeting former visitors while they searched the web. From there, she added Facebook advertising to reach prospective patients as they browsed social media. Although she was already seeing ample results with search advertising, Wagner built on her initial success to draw in potential patients from other online sources.
More is Better
Digital marketing is one of the only areas where less is definitely not more. Skin Spa New York combines search advertising, retargeting, Facebook advertising, SEO and more to ensure a comprehensive web strategy and drive client growth. An integrated digital marketing presence is the best way to reach prospective customers no matter their searching habits.
Know What’s Working
One of the challenges many SMBs face is truly knowing the impact of their digital marketing efforts. K-9 University president & owner Chuck Bratt uses the lead management solution ReachEdge to track leads and determine ROI by assessing performance reports on his search advertising, SEO and live website chat. For more information on ReachEdge, please don’t hesitate to contact us.
Assembling the building blocks for a digital marketing strategy will lead to a thriving online presence for your business. At Bonshaw, we look forward to helping you take those first steps towards confidence, excitement and success.